I have extremely thin, fine hair and couldn't wait to use this product. A little goes a long way. Photo on the left is using Living Proof Root Lift and Living Proof Full Thickening Mousse. Water/Eau/Aqua, Alcohol Denat., Polyimide-1, Acrylates Copolymer, Polyurethane-14, AMP, Acrylates Copolymer, PEG/PPG-8/3 Laurate, PEG-40 Hydrogenated Castor Oil, Fragrance/Parfum, Caprylyl Glycol, Phenoxyethanol, Aminomethyl Propanol, Ethylhexylglycerin, Citronellol, Butylphenyl Methylpropional, Citral. Apply to roots, starting at the scalp and working out. It will come off if you scratch your head a lot, though. This is the very best root lifter I've ever used. Easy application and the brush keeps placement of powder precise, no clean up necessary near hairline and best part is so natural looking, if you want subtle, brush a little and if you want dark, add more. It's a compact power. It applies easily to the scalp and re-growth (grays). No residue, etc, just doesn't provide lift for more than an hour. You just brush the powder on and it typically lasts until the next day (seems to brush a bit out for me). I start using it as soon as my roots start to show after I've colored my hair. Had to return this before I went bald. Wasted alot of the product & it is pretty expensive. Tried using it several different ways. I've been happier with the results of these products than any of the MANY products I've tried in the past. I may try to trade it in for the weightless spray and see what I think of that. I use it to cover the few "sparkles" I'm getting smack in the front. Full Root Lift delivers a fine spray pattern that is never stiff or sticky for: Long-lasting lift and height; A non-tacky comb-out; Full Root Lift is ideal for fine, flat hair. Great product...highly recommend! Also the medium brown is a natural warm brown, not too red or ashy. See. Living Proof Full Root Lift is a heat activated spray to give a boost at the roots for a natural, touchable feel that lasts all day. It did nothing to get root lift for me. Thus is the best product for perfect lift!! Use close to scalp. I was skeptical but purchased. No residue and I wash my hair every other day. It lasts well and does not rub off on my pillow. Your salesperson recommended this. I purchased this for root touch up when my hairdresser was closed. I am no longer constantly fussing with my hair to make sure it's covering my scalp evenly; let the wind blow... my head looks good!! My hair is naturally wavy and layered--I use a flat iron to straighten the top, which usually takes away some of the natural volume in my hair. Wet hair ... dry hair . Love this for my curly hair. This product was recommended by a friend years ago. I use WoW in between color treatments. I love it. I discard the brush and use a cotton ball to apply the product. Covers grey roots instantly and camouflages dark re-growth on lightened/highlighted hair. I Have fine, straight hair and struggle for volume. Full Root Lift delivers a fine spray pattern that is never stiff or sticky for: Spray at the roots of clean, damp, detangled hair in sections. This had been a great product now that salon appointments are unpredictable and my roots are on display for longer than normal. I use the same product by Clairol, and that one is way more effective than WOW's. Good cover up, easy to use and lasts all day. For best results, following with Full Thickening Cream or Mousse. I have tried using this in between my color salon visit and it does not successfully cover my grey. I even use it sometimes on second day hair when my cowlick decides to show up in the back of my head! Amazing coverage on those pesky grays. Gives me fullness and volume without weighing my hair down. !love it and i recommend it for everyone who likes a lot of volume!! I tried eyeshadow and worked the same, but cheaper. Just flip my head over and spritz on the roots-mostly at the top of my head. Unfortunately, it turned to glue when it touched my hair. In between hair coloring covers my gray perfectly. While trying to dry my hair, my brush would stick and pull my hair out. This helps keep my hair from laying flat all day. I start using it as soon as my roots start to show after I've colored my hair. If pump clogs, run under hot water. My hair has been thinning, product has definitely given my hair volume without being sticky. I used a tiny bit. Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)). My hairdresser used it on me last week after a cut and I fell in love with it!! I like most of this line but this product is a standout! The difference is subtle but as the user I really notice a difference in the fullness of my hair all day. this is magic in a bottle! Spray bottle did not work & it was brand new from the store. Covers really good. Will definitely buy again! Repeat until roots disappear. I can tell a big difference in how my hair behaves when I don't use it. !basically works like a dry shampoo,but on wet hair! Hahaha! I've been using this daily, and it gives enough of a root lift for me that I'll continue to use it. It's easy to use and application is quick. 5. This product is great for giving me just the right amount of volume where I want it. This product makes my hair very stiff and sticky and has a very heavy sweet odor. The powder blends in very well and got me through extended Covid wait times. Comb through. Color WOW's Raise The Root Thicken & Lift Spray claims to give hair a voluminous and full-bodied lift which is long-lasting and natural-looking. I start using it as soon as my roots start to show after I've colored my hair. Photo on the right was not. Can stretch my time between hair color appointments by a week to ten days. This stuff is GREAT for both covering my gray, and hiding my scalp. Only thing about this product is the brush they provide doesn't take up enough of the product to apply it properly. I've used other products in the past that stained my scalp. !you only need a few pumps on wet hair and that's all! Also I think if you can put something sticky like gel on first will keep powder on hair longer, otherwise it rubs off. Love!! I wake up the day after washing my hair and it still looks good, which has NEVER happened before. Added bonus is it creates a more even hairline when hair is pulled back (ie helps obscure cowlicks). Living Proof Full Root Lift is a heat activated spray to give a boost at the roots for a natural, touchable feel that lasts all day. It is long lasting, I have gone 2 days in between applications. It temporarily covers grey between hair appointments very well, even on hot and humid weather as is the case in Texas. I used a high quality little fat round concealor brush, which got the job done. Rub the brush on the compact and use in the areas I need to cover up. Easy to use!!! It is one of the best purchases I have ever made. Amazon's Choice for "wow raise the root lift spray " Price: $24.00 ($4.80 / Fl Oz) FREE Shipping Store brands works better. Was introduced to this product and it's absolutely amazing. Easy to use and works great on fine hair. I have tried other brands with disappointing results and always end up replenishing my Color Wow supply. Even immediately after a color treatment, you can see my scalp in several places. Keeps it from gong flat and is the only product I use in my hair. I am so thrilled.. the product feels natural and covers with very little product. Looks so natural. And an added bonus is it smells wonderful. It lasts till you wash your hair. After I style my hair, I brush this on in small areas and then it looks like I have no gray, AND lots of hair. This product works great for adding lift, especially to crown area where hair may need some fullness. Without these products my straight, fine hair falls pretty flat. 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