The Ministry of Tourism Culture and Sport is committed to a proactive strategy to attracting investment to Ontario’s tourism industry as set out by the 2012 Tourism Investment Attraction Strategy which identified the following five objectives: Ontario's Tourism Investment Strategy and Implementation Plan provides a comprehensive analysis of Ontario's investment and business climate, current investment attraction initiatives, and the state of the tourism industry. h�bbd```b``��} ���d�}"@��'�t�$]w��n �cH����Dr9�H�Z�"9����&O�H�; ��AjU�N)L��3�.a`$������ � c�U H��W]�\� }�_�G��\K�D�����E���}(�b3Y;nw�ͮ�"���ҝ{'[�s$���C���CN95n��F-���xw�kz8�rx��9}x:4��� Identify provincially owned assets as opportunities for investment attraction. 288 0 obj <>/Filter/FlateDecode/ID[<8A1829F09F69214DADDF4336D569728F>]/Index[265 33]/Info 264 0 R/Length 114/Prev 693242/Root 266 0 R/Size 298/Type/XRef/W[1 3 1]>>stream It also aims at providing direction in the form of actions that are achievable, realistic, and can … Create a powerful value proposition to promote Ontario as a destination of choice for tourism investment. It is an approach that is especially designed to meet the needs of the management while also taking into consideration their abilities and resources and the opportunities that are available in their field of work. Over the past decade, the ministry has raised the profile of Ontario as an ideal destination for tourism industry investors and has supported major investment projects in the province with a one-window business advisory approach. 265 0 obj <> endobj Australia is the seventh largest tourism market in the world and a major destination for business investment. Ontario's Tourism Investment Strategy and Implementation Plan provides a comprehensive analysis of Ontario's investment and business climate, current investment attraction initiatives, and the state of the tourism industry. 4 Tourism Development & Innovation – A Strategy For Investment 2016-2022. � �L3 Tourism is a partnership between the public and private sectors. Develop an investor outreach approach to promote Ontario’s value proposition and generate investment. have a track record of positive earnings. %%EOF It also outlines recommendations for Ontario to take a more aggressive and proactive approach to attracting international private sector tourism investment. �뢸�������K48N{c��(�cD��/�-�n��ڻ������Z$X����F�E-�����ּ�9Lja��E�z1�JA�!��o�3�㏃��=�i�1�JL�D����4 x��L share values around ambition, growth, and … have an industry leading product or service. hެ�mo�0ǿ�_�����'R�(�B�MU_���h!A���>��6��+ �) endstream endobj startxref The strategy put a renewed focus in marketing and brand management, stimulating regional and domestic tourism, development of business and events tourism, niche product and rural tourism development, responsible tourism development, increasing investment in the tourism sector, transformation of the sector, promoting decent work, improving service excellence, addressing … (��b������J����2ʳ�t���oVP�箿~���\[ihF��bbK��&�$�Y�W�98�2O�\��]Xh+�TW$u�]\���[�BӁD�I�V�N��k_�F� h�b```d``�������� ̀ ��@Q����8׸2��,g��z $�418l3�qt����=�~�=�r )�����b)�0�����C�^��Q-�nm��X6 The strategy and implementation plan provides a roadmap for attracting private sector investment in the tourism industry and supporting investors with an all of government approach. Quality tourism investment is also needed to manage forecast growth in a sustainable and inclusive manner. ~������ˆ8�E�l(q�[F��a��;�^�-|BCN��������¨("�v�Я���+�!�7�*W⡨~�i.a��yV�X %!ƯXZ�FC�_%2W ��X^�t6W�S�sQ�R�@���>\� K(���)\H�y�и��YE\�"W�V�|{F����%}� ~g�b�f/'�2{�*M�H��`Bb5%ujM�L������̌�����G߾��Ddz�2V�*�J�,�{�q��D�&�|�I�@��� �&G-QIm�?�N��4��M�7�*}wӲR:���e�з�� ��ս�a��(L�������O�z�,���.��R=v�]�C���0)m��������&H�=$0EF`sH!��Pb���j܆{� �[�*�s����S�����f0����� �|��;D-�S�7�OR��S���|�GQ{,�ܣ� �Yc�{�,{ (��1R�׷[�um�c��O�����~.}���>3�>sHH�:�>�E�%�k��LU��e9��ۺ�/e�S�y%q��D5_F���ۧ%�ʧ������dYl�я�5JC?Xȇ�. The Tourism Investment Strategy and Implementation Plan is one more tool the Government of Ontario can use in its role as a committed and aggressive participant in the global tourism market. This requires adequate levels of investment to maintain, refresh and upgrade the existing tourism offer and develop new products, address infrastructure gaps, innovate and capitalise on future growth opportunities. endstream endobj 266 0 obj <>/Metadata 38 0 R/Outlines 98 0 R/Pages 263 0 R/StructTreeRoot 103 0 R/Type/Catalog>> endobj 267 0 obj <>/Font<>/ProcSet[/PDF/Text/ImageC]/Properties<>/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 268 0 obj <>stream Support investment with an all-of-government approach. 0 Home Tourism Culture Sport Grants and Awards Newsroom Contact Us. Ontario's Tourism Investment Strategy and Implementation Plan, Welcoming Investors: A Tourism Investment Attraction Strategy for Ontario, Ontario's Tourism Investment Strategy and Implementation Plan, Business Tools, Strategies, Reports and Resources for the Tourism Industry. \/Uh���j��ɨW�m���� @�c@��Z,��,`��О[W�kV&����"X{)�DW�*+�����P�\v�)�Y�5��z�귒"�mr� i��N�LX�v�{C��o��on��PCQ��%�멻�f�*������%6�8��J���n�{U+�&��H�E�1���,�j�w�TKf �0&�s����P�b�g3U�FY��g�R ߳te0�Q8��. are seeking capital investment between $2 to $20 million (depending on Funds raised) are located in, or have a base in New Zealand. In order to foster innovation we recognise the need to have a common understanding as to what innovation actually means – and to provide on-going supports to applicants throughout the lifetime of the investment fund. 297 0 obj <>stream endstream endobj 269 0 obj <>stream Establish Tourism as a priority sector in Ontario’s investment attraction approach. %PDF-1.6 %���� You may also see advertising plan examples.Strategic planning is an ever-revolving door. eԤ�֥2qMDzT&h��4�\(�·Wo�9��t���������Z���)�ȩ����c^rK7�$VTH��bM�"K��������ӗ������w�/o�i6��@�/.����^������퇏�ۇ�wO��w�_[~�^����\ ���}��1������LJ������Oɛ߉�ۇ�����_����RʋO_?>��w�/�x��?�6Qu���,ݼ�?�� `)l�#��O�?�x�� �~uI9���߾~�{ �����^���=�����ҫ?���7����KT%�K�$��T�—�Y�G�)W��/�k����p�����)�R�(�t:�+������*�@���T�,��tn'�*0e�B���P�0h�B���;�r�@�FR�iA�u�X�2���~�f��Xb}�!D����NZ��P;��+Ј�� ,Ǣ�T��թ�ϧ�{��KB$� �%���$D�(����G�4�7� operate in major tourism centers or nationally. 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